The Bell Apartment Living team currently manages more than 60,000 homes and employs over 1,300 on-site associates and over 200 corporate associates. Our portfolio is located primarily in the Mid-Atlantic, Southeast and Southwest United States. According to the National Multi-Housing Council, Bell Partners is the 11th largest apartment management firm in the country. Additionally, Multifamily Executive ranked Bell Partners as the 7th largest apartment renovator in the country. We seek to continuously exceed client, investor and resident expectations by delivering responsive service and leveraging our extensive operating platform. The passion and commitment with which our employees approach our business help us maximize property performance and create a quality living experience for our residents.
The following groups support and partner with our property operations team:
Bell has accounting and reporting capabilities to handle day-to-day financial management to support property and asset management executives and to meet the requirements of Bell's high-net-worth investors and institutional clients.
Bell's business intelligence group utilizes leading-edge technology to bring together operational and financial data and transform it into actionable information. This is done by measuring Key Performance Indicators (KPIs) across Bell's strategic initiatives. KPIs are then measured against internal goals (budgets and forecasts) as well as industry benchmarks, thereby providing actionable data from which we can better service Bell stakeholders.
To maximize the value of each asset, Bell has an internal team of construction experts and support personnel devoted to asset repositioning, capital improvements and casualty-related reconstruction.
Bell Partners' Human Resources group seeks to create a positive work environment for our associates and to support our leaders at all levels of the company. Bell utilizes a “top grading” process to ensure the right people are being hired, trained and retained. The Bell University training curriculum provides a catalog of courses, both online and in-person, tailored for a variety of skills, and the Learning Management software tracks the progression of associates as they complete both required and elective courses.
Bell Partners' Information Services group utilizes industry-leading systems and software to connect people and data. This includes resident-focused initiatives such as online leasing, mobile applications and ACH transfers, vendor-focused initiatives such as e-payments and employee-focused initiatives such as technology support and a corporate intranet platform for associate sharing and communication. Bell continually seeks to automate manual processes and to make our technology platforms scalable.
As the Brand Guardian for the organization, Bell Marketing leads and maintains all initiatives related to their corporate and consumer brands (advertising campaigns, signage, marketing collateral, web presence, etc.). Furthermore, the team provides support and direction for all lease-up and stabilized assets, including access to national vendor partnerships with volume discounts and a robust Internet marketing platform supported by portfolio-wide search engine optimization campaigns. Bell's unique “Marketing Factory” offers creative advertising solutions through an online, self-service store and catalog. The Marketing team supports our on-site communities by creating scalable, yet flexible, marketing campaigns that fit the needs and budget of each asset.
Partnering with a professional PR agency, Bell's public relations function develops both proactive and responsive communication strategies designed to engender the support of the Company's key stakeholders. This function works closely with Marketing and Risk Management to protect and promote the brand, and it uses a variety of communications and new media techniques to favorably position Bell, its executives and its products in the marketplace.
Given the buying power afforded by Bell's extensive platform and national scale, Bell has a team of associates focused on expense management, ancillary income from cable, laundry, vending and other sources, and utility cost recovery. This team oversees procurement, ancillary income, vendor relations, utilities and contract management.
Using industry-leading revenue management software, Bell's Revenue Management department establishes and monitors apartment pricing for all new and renewal leases, ensuring that properties under Bell management maximize revenue and respond timely to changing market conditions.
Bell has a dedicated team specializing in risk assessment, insurance procurement, claims management and safety. We identify, organize and prioritize risks and, as appropriate, mitigate, transfer or knowingly accept risk.
Bell serves as Asset Manager on behalf of Bell investors as to a limited number of legacy shopping center properties. Pursuant to the company's intention to focus exclusively on the apartment business going forward, Bell has transitioned property management and leasing of these assets to appropriate real estate professionals, and will be overseeing the sale of all remaining commercial assets as market opportunities afford.